Facebook to pass Yahoo! in display ad revenue

Posted: June 20, 2011 in Facebook, facebook(news), Geting Info, news

Facebook's share of U.S. online display ad revenue will grow to 17.7 per cent this year, up from 12.2 per cent last year, while Yahoo!'s share is expected to decline to 13.1 per cent in 2011 from 14.4 per cent last year, eMarketer said.

Facebook’s share of U.S. online display ad revenue will grow to 17.7 per cent this year, up from 12.2 per cent last year, while Yahoo!’s share is expected to decline to 13.1 per cent in 2011 from 14.4 per cent last year, eMarketer said.

Photograph by: ROBERT GALBRAITH, Reuters

Facebook is on track to pass Yahoo! in U.S. display advertising revenue this year while Google will also gain market share, according to a forecast published on Monday by digital marketing firm eMarketer.

Facebook’s share of U.S. online display ad revenue will grow to 17.7 per cent this year, up from 12.2 per cent last year, while Yahoo!’s share is expected to decline to 13.1 per cent in 2011 from 14.4 per cent last year, eMarketer said.

Google’s share of U.S. display advertising revenue will grow to 9.3 per cent this year from 8.6 per cent last year, eMarketer said.

It estimated that Facebook will bring in $2.19 billion in display ad revenue this year, up from $1.21 billion last year, while Yahoo! will account for $1.62 billion, up from $1.43 billion last year.

Google’s display ad revenue will top $1 billion for the first time this year as the Internet giant earns $1.15 billion, up from $860 million last year.

Google, in a bid to boost display ad revenue, announced the acquisition last week of Admeld, a New York-based company that provides an advertising platform for publishers.

The Mountain View, California-based Google makes most of its money from advertising tied to Internet search but is seeking to carve out a bigger slice of the growing display advertising pie.

Display advertising includes rich media, digital video and banner ads.

The Interactive Advertising Bureau and PricewaterhouseCoopers reported in April that U.S. online advertising revenue rose 15 per cent last year to a record $26 billion with display ads accounting for 38 per cent of the total.

EMarketer said it expects Google’s U.S. search advertising revenue to grow 38.9 per cent to $10.92 billion in 2011.

It said Google’s share of overall U.S. search ad revenue will grow to 75.9 per cent this year, up from 73.6 per cent in 2010.

Microsoft’s share of overall U.S. search ad revenue is expected to grow to eight per cent this year, up from 6.9 per cent last year.

© Copyright (c) AFP
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